A lot of great ideas seem crazy when you first hear about them.

Today Ryotaro Ako, founder of Atopiyo, explains not only why this is a great idea that is deeply valued by his users, but he also frankly talked about the difficulties in bringing it to market.

We talk about the challenges of forming a long-term, core team and of developing a steady cash flow while trying to focus on a social good, and the risks involved in monetizing a community.

Ryotaro also explains why extensive press coverage and shelves of startup awards don't make developing a sustainable business model any easier.

It's a great conversation, and I think you'll enjoy it.