The automotive industry is closed and proprietary.

But Shinpei Kato, founder and CEO of Tier IV, thinks they are going to be forced to change. Teir IV has brought together a global community of programmers and corporate partners to create the Autoware project.

Tier IV's goal to develop a completely open-source software platform to drive autonomous vehicles is ambitious, and they have already completed some of the most advanced road-tests of driverless cars in Japan.

Today we explore the business bottlenecks in rolling out autonomous vehicles, why open-source makes the automotive industry nervous, and why the first successful driverless car won't be what you think it will.