Ari Horie has always had a different approach to supporting women entrepreneurs.

She doesn't talk about "empowering" women and sensitivity training is not in her toolkit. Ari is showing the startup world that incorporating some of the problem-solving skills and leadership techniques favored by women improves their chance of success.

Women having a leading role in entrepreneurship is not the socially responsible thing to do. It is the most profitable thing to do. Ari's been on stage with some of the most powerful men in Japan including Prime Minister Abe and Hiroshi Mikitani of Rakuten, and her message is starting to take hold.

Entrepreneurship provides a much more level playing field than any other kind of business, and we should not be surprised that a lot of women excel here, and they often do it by doing things differently from their male competitors.

Startups that plan to survive need to use all the tools at their disposal, and Ari explains exactly how this is happening.