Gaming is very different in Japan than it is in America, but PowerCore is introducing technology that could lead to major changes in both of them.

Toys to Life technology blurs the distinction between the analog and digital worlds by having digital gameplay react to the presence of physical toys. For example, after buying a figuring, that character would appear in the game.

The first generation of this technology is already being used by powerhouses such as Disney and Nintendo, but the real change is yet to come.

Today Jia Shen explains what the future holds for Toys to Life, and why he decided to start his company in Japan.

It seems that the boundary between analog and digital is about to become a lot less clear.

It’s a great conversation, and I think you’ll enjoy it.