Summary Notes

• Starting a drone business before it takes off.0:00
  
  • Dr. Heather Monthie shares tips for marketing and creating excitement for a drone business before it’s fully operational.
    
  
  
• Marketing a drone business before it’s fully launched.1:28
  
  • Heather discusses the importance of mindset when starting a new business, emphasizing the need to focus on the present and avoid talking about future plans in a way that can create a false sense of accomplishment.
    
  • Heather suggests starting early marketing efforts and generating excitement around the services that will be offered, even if everything is not yet in place.
    
  • Create an opt-in offer on a website to collect email addresses of interested customers for your drone photography services.
    
  
  
• Creating engaging social media content and email newsletters for a wedding photography business.4:47
  
  • Heather suggests creating educational and entertaining social media content to engage the target audience, such as brides, and sharing relevant products or services that complement their needs.
    
  • Heather recommends using email newsletters to educate the audience, share relevant products, and make an enticing offer on the landing page.
    
  
  
• Starting a drone business, marketing strategies, and community building.7:00
  
  • Planning a drone business: prepare for launch in spring 2024, outsource flying and photography.
    
  • Heather started a targeted Facebook group for their drone business and collected email addresses to engage with a specific niche within the industry.
    
  
  
• Starting a drone business in the late 90s.10:21
  
  • Collect contact information and sent letters to potential clients to promote his aerial photography services.
    
  • Heather recommends creating a landing page and collecting email addresses for drone business.
    
  
  
• (Please excuse the jet noise around 11:00 or so. I live near an Air Force Base.