Tune in to get the specifics on: why knowing your target market is essential, the importance of your story, how authenticity erases competition, how to stand out online, how long it really takes to build a thriving business, how your business suffers when you try to do everything by yourself, some considerations especially for authors, the right mindset for “getting yourself out there”, and Vernita’s heartfelt intensity for podcasting as the core of your marketing plan.