Listen to this episode before you spend hours mindlessly scrolling through Facebook, Instagram, and Twitter. Social networking for your business isn’t just clicking Likes and collecting Friends, it’s about engaging, interacting, and making real connections. We’ll talk about specific ways to make your online interactions more meaningful, the playground rules you need to follow online, how to strengthen your online relationships, how a client found her tribe, how you should perceive the other people in your field, our favorite tool for scheduling appointments, and one kind of social media engagement that’s a complete waste of your time.