Digital & Social Media Leadership Forum Radio
Show #5: Using Social Media to Drive a Strong Employer Brand with Anja Weise
Special Guest: Anja Weise, Digital & Social Media Development Manager, Global Employer Brand
Anja is leading the digital and social media strategy for InterContinental Hotels Group's Global Employer Brand. She works closely with the Global Talent Resourcing team and Comms teams to create targeted campaigns, to attract and retain great talent to IHG.
Today we are talking about IHG's employer brand and a particular strategy that they are using around the hashtag #LifeAtIHG
Host: Jo Dodds