It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.

That’s exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.

In this episode, we’ll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.

Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.

Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.

Knowing the importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing.

It’s all about increasing your findability online and ranking at the top so people can find your business.

SEO Fundamentals and the Future of Search for Business.

We’ll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow.

What’s On Agenda?

• 
  
• The importance of SEO and why businesses need to include it in their marketing strategy.
  
• Search fundamentals.
  
• How businesses can get started with an SEO program.
  
• The most common misconceptions about SEO.
  
• How SEO will evolve in the future.
  
• Top tips and advice for businesses looking to increase their findability online.
  

The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy

You’ve probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO?

Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.

It’s important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website.

One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks.

Search Fundamentals

A website’s rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign.

1. 
   
2. Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords.
   
3. Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity.
   
4. Content: The king is good content. Search engines can tell when a website’s content is trustworthy, so stuffing your keywords all over the place won’t improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more.
   

How Businesses Can Get Started With an SEO Program?

Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects.

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• Use Google Ads Keywords Planner to identify trendy and relevant keywords
  
• Include Relevant Keywords in the Title Tag and Website Content
  
• Create a landing page for each product or service
  
• Include relevant text in the page URL
  
• Include alternative text for each image
  

The Most Common Misconceptions About SEO

Every digital marketing campaign should include SEO as a core component. The only issue is that it can be difficult to convince business owners of its necessity.

Search engine optimization techniques and strategies change so quickly, that occasionally even trained experts cannot keep up. It is understandable why business owners have so many misconceptions regarding SEO.

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• SEO Is A One-Time-Only Thing
  
• SEO Is All About Links
  
• Keywords Mean Better Rankings
  
• Encrypted Keywords Kill SEO
  
• Content Marketing Replaces SEO
  

How Will SEO Evolve in Future?

What will SEO look like in the future? The following trends are important to keep in mind for your plan.

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• Exact-Match Keywords Are Going Obsolete
  
• Usability is Becoming Part of SEO
  
• Building the True Answer Engine
  
• Optimizing for semantic search
  

Top Tips and Advice for Businesses Looking To Increase Their Findability Online

Any business must have a website, especially in today’s environment where everything is moving digital. But it can be difficult to get your website noticed on Google, so that is a different issue.

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• Select keywords for the pages of your website.
  
• Create your websites with Google search in mind.
  
• Additional pages
  
• Subscribe to online directories
  
• Get Google verified
  
• Use attention-grabbing page titles
  
• Engage influencers
  
• Produce superior content
  

That’s a Wrap!

We would like to thank Vikas Singal.

Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.

Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.

Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.