It’s true that everyone needs healthcare, so why would medical professionals consider marketing?

With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.

In this episode, we’ll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.

Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.

As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.

The right content strategy can help you compete with larger healthcare systems in your market.

Get the best engagement from a marketing perspective to help your practice stand out among the rest.

How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

What’s on agenda?

• 
  
• Defining a marketing strategy.
  
• Why is SEO so important when building a marketing strategy?
  
• Is paid advertising necessary to attract new clients?
  
• Specialty Marketing Strategies.
  
  
• What are the most important elements of tracking performance and ROI?
  
  
• Best practices.
  

Let’s dive in!

Defining a marketing strategy

A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Few things to keep in mind while developing a marketing strategy:

• 
  
• Marketing is more than just advertising and promotion – it’s all about connecting with the customer.
  
• A marketing strategy sets the direction for all your product and marketing-related activities.
  
• Having a marketing strategy helps keep all your activities on track.
  

Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business.

Without a defined strategy you won’t know who your customers are, you won’t develop the right products, and you’ll waste money promoting them.

Why is SEO so important when building a marketing strategy?

SEO is the most viable and cost-effective way to understand and reach your customers at critical moments.

The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties.

SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways.

• 
  
• Search for query data.
  
• SERP analysis.
  
• Analytical data and AI insights.
  

Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction.

Is paid advertising necessary to attract new clients?

Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate.

Paid Ads are very affordable and measurable.  The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target.

With paid advertising, you can customize your brand and message the way you think it’s appropriate, and test them regularly to see what’s working and what’s not.

Specialty Marketing Strategies

It is important to find the balance between client expectations and what we want to happen while creating specialty marketing strategies.

Ensure you are able to identify the content this served to the right audience and that there is accuracy behind it.

Make sure your team has an opportunity to look at the content and approve it along with having an understanding of the purpose and urgency of the strategy.

What are the most important elements of tracking performance and ROI?

To measure and replicate business success, you need to track your return on investment (ROI). Digital marketing is no exception. In fact, marketing is a very important revenue-generating activity, so measuring your marketing ROI is paramount.

Here are some key elements of tracking performance and ROI:

• 
  
• Traffic to the website
  
• SERP Ranking
  
• Time Spent on site
  
• Pages per visit
  
• Returning Visitors
  
• Social Sharing
  
• Conversions
  
• Click through rate
  
• Conversion rate
  

Best Practices

Here are some best practices for growing practices:

• 
  
• Identify the Target Audience
  
• Develop a Content Marketing Strategy
  
• Build Relevant Content
  
• Incorporate SEO Tactics
  
• Try Omnichannel Marketing
  
• Use Accurate Data
  

A strong digital presence can help your business in many ways. You can easily generate awareness and engagement before and after the
sale.

It will help you turn new buyers into loyal customers.

It boosts word-of-mouth and social sharing to further enhance your presence.
Finally, shorten the buyer’s journey by presenting the right offers at the right place and at the right time.

That’s a wrap!

We would like to thank Justin Knott.

Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.

As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.