The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action.

Starting with building an engaged community.

Platforms like TikTok and Instagram are two powerful social media channels to consider.

Between TikTok's brand discovery engine and new Instagram features that make in-app shopping seamless, both should be part of your marketing efforts this holiday season.
What's new?
What's new in Marketing?
TikTok videos boost sales, exposure for small eastern Ontario businesses - Eastern Ontario business owners say they've seen sales skyrocket in recent months after turning to TikTok for promotion, where marketing videos go viral.
Facebook skirts Apple's App Store fees with custom subscription links for creators - Creators will soon be able to share custom web links directing their fans to pay them for subscriptions using Facebook's native payments system.
Google My Business, now known as Google Business Profile  - Google Business Profile will be the new name going forward for Google My Business to "keep things simple"
Meta, formerly Facebook, is reportedly planning retail stores as it pushes into the metaverse - Meta, formerly known as Facebook, is reportedly planning physical stores to showcase virtual reality headsets as it moves into the metaverse.
Facebook Abandons Facial Recognition -  Facebook has announced that it's shutting down its facial recognition program and that it will also delete all of its facial recognition files.
Pinterest Announces 'Pinterest TV' Shoppable Live-Stream Series - Pinterest is looking to lean into the rising live-stream commerce trend, which has already gained huge traction in China

What's Working?
Social media can play a big role in your sales techniques, especially with TikTok and Instagram.

This Holiday Season, you want to ensure you’re effectively using these platforms to the best of their abilities.

Let’s show you what you can do!
Tips To Increase Holiday Season Sales
During the holiday season, social media comes alive with festive content. Here’s what you can do:

Build an engaged community.
Showcase your brand’s story.
Create unique, personalized content. 
Start livestreaming & collaborating.
Offer gift guides and helpful buyer tips! 

Using TikTok to Increase Sales This Holiday Season
TikTok is a massive discovery engine where there is something for everyone!

TikTokers love to shop, share their thoughts on recent purchases, and discuss the online consumer experience.