Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance,

So you can optimize for the most conversions.

But before that, let discuss:
What's New?
What's new in Marketing?
Google's saying bye to last-click attribution - Google is replacing last-click attribution as the default setting for advertisers measuring campaigns across search, shopping, display, and YouTube ads with data-driven attribution.

Halloween for Brands: All Treats, No Tricks - Halloween is a time for creativity to run wild, and that makes the holiday a perfect fit for TikTok because getting creative and having fun
Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers -  Instagram has added a new option to schedule upcoming IG Live broadcasts in the app with users then tap through to get a reminder notification on the day of the broadcast.
Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data- The Social Network has announced that it will begin counting people who've not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes.
Launching Reels on Facebook in the US- Bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app
Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators - Twitter's looking to expand its ad inventory with a new placement option within the reply threads of tweets.

What's working?
Like coffee and cream.

Fall and pumpkin spice.

Movies and popcorn. 

When combined, organic and paid marketing efforts will produce better results for your business.

 

But the key to your success will be tracking all of those channels accurately from the first touch to final purchase with the correct attribution model. 

Let's get started! 
Organic and Paid - They're Better Together

If you're doing one without the other, you're missing half of your strategy. 

Organic needs the impressions and reach that paid advertising provides to grow your audience and engagement.

Paid advertising can reach new people, but high-quality organic content needs to make them care and convert.

The Benefits of Paid and Organic
When you use paid and organic channels together, you strengthen brand recognition, increase the number of potential touchpoints for a prospect, improve your reach, and build larger audiences.