Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


5 Reasons Your Business Needs To Be On TikTok

October 04, 2021

Did you know there are 689 million monthly active users on TikTok?

What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers.

The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more.

TikTok is booming, and there is no way to ignore it.
What's New?
What's new in Marketing?

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads, and more - TikTok is increasing its investment in e-commerce, began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify.

Snapchat Launches New Holiday Trends Guide to Assist with Your Strategic Planning - Snapchat highlights key trends of note heading into the season, underlining the importance of digital marketing in your process.

Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance - It seems like Apple's controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook.

Facebook's First Big Investment into the Metaverse and What it Means for the Future of the Company - Facebook has taken its next steps into the expanding Metaverse concept, announcing a new $50 million investment into research programs.

LinkedIn Shares New Research into Effective and Ineffective, Thought Leadership Approaches - LinkedIn has published its 2021 B2B Thought Leadership Impact Study, created with Edelman.
What's Working?
Are you wondering if TikTok is right for your business?

Let us give you 5 Reasons why your business needs to be on TikTok?
TikTok Overview
Why use TikTok?

TikTok is a go-to platform for users to explore their creative freedom because it’s free and easy to get started!

Creating content on TikTok can ensure that you stay relevant and up to date with the latest trends.

From a business perspective, it’s a great way to get snackable content out to viewers and gain traction on your product or brand.
Myths of TikTok 
There is a misconception that TikTok is only for younger audiences and influencers who participate in dance trends and viral challenges. 

While we fully support you and TikTok dances, the platform can bring a considerable amount of success to small and large businesses. 
TikTok - By The Numbers
TikTok