Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


Using Email to Attract, Engage and Retain Customers

September 20, 2021

Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands?

Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead.

Let us show you how to do just that by Using Email to Attract, Engage and Retain Customers.
What's New?
What is new in Marketing?
YouTube Launches First Podcast, Exploring How Online Creators Have Found Success -  YouTube has launched its first-ever podcast called ‘The Upload: The Rise of the Creator Economy’.
Google: Generating Titles for Web Page Results - Google shares more information on how it generates titles for web page results
Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery - It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content
Google Adds More Automation Options to Display Ads as it Seeks to Counter Data Gathering Restrictions - Google's looking to help advertisers maximize their ad results.

What's Working?
While some marketing trends come and go, email remains to be one of the most vibrant and powerful channels available. 

 

Today we’ll discuss the importance of email marketing, and how to create a captivating and personalized experience for your subscribers. 
Email Is Not Dead
Although it’s one of the oldest forms of digital communication, email still outshines when it comes to usage. 

With over 2 billion users, it is important to recognize the benefits that email can bring you. 

With email marketing, you own the connections - you don’t have to worry about changes in algorithms affecting your reach. 

Focus on strategies that will help you create captivating emails that people actually want to open. 

The Importance of Retention
Keeping clients happy so that they will return or even refer your business is the main goal.

First impressions mean a lot to a client. You want to keep things simple and friendly so they will return. 

You can also reward customer loyalty with incentives.

Surveys are also a great way to keep people engaged with your product.

Consistency & Structure
Consistent email marketing keeps communication with customers open.

Over time, consistent emails will nurture and build relationships with your email list.

It keeps your company fresh in the minds of consumers.

When creating an email, these general components can be found:

Subject line: What the reader sees in their inbox. Make sure it’s not too long and not spammy.
Salutation: Directly addresses the person you’re sending the email to.
Introduction: Introduce the context of the email.
Body: This section explains the main message of the email.
Closing: Your email closing should be formal,