Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


5 Effective Content Distribution Plays

September 13, 2021

You've probably heard that "content is king" again and again, but if your audience isn't seeing the content you produce, is the effort worth it?

How you distribute and share your content is equally important as the content you create?

With nearly 4 million blog posts published each day, you're competing with several other content sources to grab your reader's attention.

Let's dive into discussing 5 Effective Content Distribution Plays.
What's New?
What is new in Marketing?

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage - Twitter is developing a range of new shopping tools that'll eventually provide direct, in-stream product listings tied to business profiles in the app.

Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables - Get first look at The Social Network's New Smart glasses, made in partnership with Ray-Ban, which comes in a range of fashionable styles.

Facebook Publishes New Guide to Testing Ad Creative and Optimizing Response - Facebook has published a new guidebook to 'Creative Prototyping,' which provides a range of notes to help advertisers test and optimize their ad creative.

TikTok reportedly overtakes YouTube in US average watch time - TikTok's users now spend more time each month watching content than YouTube users.
What's Working?
Content creation is useless if you don't have a plan to distribute it.

That’s why we’re discussing effective content distribution plays so you can put out quality content and reach the right people.
Content Distribution vs. Content Development
We can’t have one without the other.

Content Distribution involves the tactics used to distribute created content.

You have to start by understanding your audience by developing content that provides value and then distributing it using effective tactics.

Constantly be analyzing the results to learn and further optimize the content you produce.

Why Should You Distribute Your Content?
Your amazing content is a waste of time if no one is consuming it.

Distribution is the key to:

Boosting your brand awareness.
Collecting loyal followers.
Encouraging your readers to click, act, and become customers.

Our Five Plays
Now that we know how important it is to distribute content let’s talk about the various platforms to gain maximum engagement and exposure.  

Familiarize yourself with these platforms so that you can get the most mileage out of your content.
Tweetstorm
A Tweetstorm is a series of related tweets posted by a Twitter user in quick succession.

By tweeting frequently,