Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Promote Your Business in Mobile App Ecosystem

September 07, 2021

Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day?

The majority of that time is spent in mobile applications and not in the web browser.

Mobile apps offer an appealing and dynamic ecosystem to grab users' attention and encourage them to interact with your business.

Let's talk about the massive opportunity to reach a broader, highly engaged audience and how you can grow your business by taking advantage of these massive mobile app ecosystems. 
What's New?
What's new in Marketing?

Breaking Down How Instagram Search Works - The social media giant Instagram sheds some light on how they personalize your experience across Feed, Stories, Reels, and Explore.

LinkedIn gives up on Stories - Stories just aren't working for LinkedIn. The platform is shutting down its ephemeral Stories product and plans to "remove the current Stories experience by the end of September.

Twitter will soon let users send and receive Bitcoin in its 'Tip Jar' platform - Twitter earlier this year introduced a new feature called "Tip Jar," which allows users to send money to others to support content creators they follow, and witter is working on adding Bitcoin to the Tip Jar.

Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022 - The search giant has announced that it will drop support for expanded text ads for responsive search ads, which will be the only Search ad type created or edited in standard Search campaigns.
What's Working?
Sometimes we often forget that Mobile is an effective way to promote your business.

 But how can you use Mobile Apps to get your business known?

Well, let's dive in!
How to Promote your Business in Mobile App Ecosystems?
Why Use Mobile App Advertising For Your Business?
Apps are one of the most effective channels for advertisers to capture consumers’ attention. With advanced data tracking and user targeting, in-app advertising can reach audiences with pinpoint accuracy.

In-app advertising is an effective monetization strategy for mobile publishers, in which app developers get paid to serve advertisements within their mobile app. They also drive global media consumption. 

This makes in-app advertising a vital marketing channel for brands and agencies.

 

 
Difference between Mobile websites and Mobile Apps
Mobile websites and mobile apps share many similarities; however, key elements set them apart.

 
Mobile Ad Platforms and How They Work
A mobile ad platform is a place where advertisers can purchase ad spots delivered on mobile websites and apps. You can set an ad campaign spend limit with multiple bid options.