A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success.

 
What's New?
What's new in marketing:

* Pinterest loses millions of users.
* Snapchat launches "My Places."
* Instagram expands reels to 60 seconds.
* Facebook launches "Campaign Ideas Generator.

."Pinterest Loses 24 Million Users as Lockdowns Ease – After reporting 11 quarters of consecutive user growth, Pinterest has taken a hit, with the platform seeing a decline in overall users in Q2, though its revenue results remained strong for the period.

Snapchat Launches 'My Places' To Highlight Local Businesses of Interest Within the Snap Map – Snapchat is looking to improve business discovery in the app with a new element in Snap Map called 'My Places,' which will highlight popular businesses and places you've previously visited, on the map display.

Instagram Expands Reels to 60 Seconds – In an utterly unsurprising update, Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users.

Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts – Today, Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates, and recommendations specific to seasonal events and business types.
What's Working?
Would you enter a match without a solid game plan? It's the same for a Facebook campaign. You need to create a plan that is going to get you the most for your business.

Who is your audience? What is their demographic? There are essential elements about Facebook Campaigns that you should know to ensure you succeed.
4 Facebook Campaign Game Plans to Ensure Success
The 4 Facebook campaigns we'll be focusing on are Lead Magnet, Local Business, Webinar, and E-commerce. Let's begin!

1. Lead Magnet Campaigns - See & Think
A lead magnet is a free resource that attracts potential customers for your niche to click on.

Lead magnets are at the top of the funnel as they target those not yet in the consideration stage. By providing valuable content, you can turn these people into leads and further nurture them.

The conversion path that turns website visitors into leads – and the role email marketing plays in this process include:

* Call to Action (CTA)
* Landing Page
* Thank-You Page
* Follow-Up Email

Lead Magnet Audiences