Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn't as simple as it may seem.

You might be wondering, where do I even start?

What's New?
What's new in marketing: Google Chrome to phase out third-party cookies, google search update, a new studio dedicated to TikTok strategy, and Snapchat doubles down its advertising offer.

Google Chrome pushes back plans to phase out third-party cookies – Google announced Thursday that it would delay plans to scrap third-party cookies from its Chrome browser until late 2023, two years later than previously anticipated.

Confirmed Google Search Spam Algorithm Update On June 23 – Google has confirmed that on June 23, 2021, it has released a search "spam update." The update started and was completed on a single day, June 23.

Unilever, Geico, Madewell, among brands embracing new studio dedicated to TikTok strategy – Unilever, Madewell, Google, MTV, and Geico are among the early partners for a new studio Attn: has set up to help brands better navigate TikTok, according to an announcement.

Snapchat doubles down on its advertising offer, but will brands bite? – Snapchat's offer to advertisers has expanded in recent months as it opened up everything from Commercials to e-commerce and upped the ante for professional creators.
What's Working?
Campaigns are a great way to grow your business by building brand awareness, leads, and customers.

There are several types of marketing campaigns, and the campaign you choose should be specific to your business.
5 Types of Campaigns You Can Use To Grow Your Business Today
To help you grow your business, we'll be discussing these 5 types of effective campaigns: Brand Awareness, Lead Generation - Drive Downloads, Lead Generation - Webinar Registration, Lead Generation - Contesting, and Micro-Moment Campaigns.
1. Brand Awareness
By using social media marketing, you can create brand awareness through:

* Reaching a broad target at a fairly lost cost.
Creating hyper-targeted audiences and selecting who sees your ads.
Boosting brand awareness.
Turning people who saw your ads into customers with remarketing.
Maximizing customer value. (For example, existing customers are more likely to purchase again after seeing your brand ads.)

Why should you care about brand awareness? It helps you foster trust with your audience, create an association, and build brand equity.

Audience Creation
Build your audience. Creating a broader audience allows you to reach more people.

You'll have the opportunity to test ad groups and ads for specific demographics, along with being able to tell a narrative.

You can add limited interest groups to allow Facebook and Google AI to d...