Digital Marketing from the Trenches Live at the Hive

Digital Marketing from the Trenches Live at the Hive

Facebook Ads and What to Do When They Fail

June 21, 2021

Facebook Ads help can easily help your business market to the right audience, but there's more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail.
What's New?
New in marketing this week:

* TikTok replaces YouTube as the top VidCon sponsor.
* YouTube adds new control options for shorts remixes.
* LinkedIn Profile introduces Create Mode.
* Instagram launches reels ads in all regions.

TikTok replaces YouTube as the top sponsor at VidCon – TikTok will be the title sponsor of this year's VidCon US. It takes over a YouTube position every year since 2013, barring 2020, when the event was cancelled due to the pandemic.

YouTube Adds New Control Options for Shorts Remixes – With YouTube rolling out its TikTok-like Shorts in more regions, it's also adding new options to give channel managers more controls over how Shorts creators can utilize their content. Including new analytics in the main app to help track Shorts' performance.

Introducing Creator Mode On Your LinkedIn Profile – Creator mode is a new introduction as part of a recent Profile update. Turning on creator mode more prominently displays your content and encourages others to follow you.

Instagram Launches Reels Ads in All Regions – Instagram is pushing ahead with the expansion of Reels ads, with the new format to be made available in all regions from today.
What's Working?
By setting up your campaigns right, Facebook Ads will drive high-quality engagements that produce value for your business.

They are often a much more profitable way to market your business than other advertising channels.

It's important to set them up correctly to avoid Ads that fail or do not perform.

So let's show you what to do so that your Facebook Ads succeed.
Top Reasons your Facebook Ads may be Failing
Aggressive Retargeting
Retargeting can lead to Ad Blocking.

If you're serving the same people through the web and see the same Ads, they'll feel hunted and feel their privacy has been violated; this is also annoying for customers who have already been converted or made a purchase.

Leads Funnel
Build a funnel, so it’s specific to their position in their Customer Journey.

People further down the funnel will receive new content and messaging to help you further nurture them.

Jab. Jab. Jab. Right Hook.

Overly Broad Targeting
Relying on the Facebook AI to choose which people to target could be helpful if you have a newer service and are unsure of your targets.

For those who have an established service or product, broad targeting won’t help narrow down the specific audience you intend to reach.