This week we're diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now.

What's New?
This week we've got rising rates for social media budgets and social phenomenon, White Claw, building their tribe!

Nearly half of execs expect social marketing budgets to double in the next 3 years; study finds - Social media, already a preferred engagement channel among consumers before the pandemic, has seen its popularity further skyrocket under the health crisis.

White Claw, a brand built on social buzz, focuses on fans in its first global campaign - White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category.
What's Working?
Customer loyalty is the result of a company consistently meeting and exceeding customer expectations.

When a customer is loyal to one company, they aren't easily swayed by price or availability. They would rather pay more and ensure the same quality of service and product they already know and love.
What is a Brand?
Your brand is more than your logo.

A brand is how other people think about and perceive you as a company.

Apple is a great example - people FEEL that it is a superior product, whether it is or not.

What is Customer Loyalty?
Fundamentally, customer loyalty is when a person interacts with a brand or purchases a specific product or service on an ongoing basis.

Customer loyalty is also when a customer only buys from specific brands. For example, you will only buy clothing or groceries from one store, even when it isn’t convenient or the cheapest option.

Loyalty doesn’t always mean purchases, but also behaviour such as social advocacy. A customer may only buy one Ford truck in their lifetime, but they may be an outspoken advocate of Ford vehicles' quality to friends and family.

If you provide great value in your product or service, the customer experience stays consistently good, and your business will reap the benefits of customer retention.

Ultimately, when people need something you offer, loyal customers will give you the first chance to earn their business. That is why customer loyalty is such a critical aspect to consider.

 
Ways to Build Customer Loyalty
Let's take a look at 6 proven ways to build customer loyalty.

Communicate Your Values

Come up with a marketing strategy that outlines what makes your brand stand out, what your purpose is, and how your values align with your customers' core beliefs.

Provide Exceptional Customer Service

Your customer experience includes everything about how your customers interact with you, from the moment they first land on your website to when they call and ask your customer service team for assistance.

Activate Your Community to Help Spread the Word

Once you understand your values, you can find your fan base—the most ardent supporters of your brand and its values.

Show Your Appreciation with a Loyalty Program