Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan!

Inbound Marketing – You Complete Me
What’s New?
 
What's Working?
To help you build a winning inbound marketing plan, you've got to first understand a little thing called ... CORNERSTONE CONTENT! (It's actually not that little.)
So let's dig in:

What is Cornerstone Content?
So what exactly is cornerstone content, and how can I use it to build an inbound marketing plan?

Well, to start things off, cornerstone content is one of the foundations of your website. It consists of content that addresses the best and most searched queries that your potential customers have.

It's a hub of content that provides people what they need to know to make use of your website and, ultimately, do business with you.

If you're looking to rank higher in search engines, it's great for improving those pages and posts on your site. Creating flagship content is your best bet!

The Benefits of Cornerstone Content
There are 5 great benefits that cornerstone content can bring, they include:

* Increasing your brand awareness – With all your content in one place, your readers will be able to find the answers they need in one place.
* Higher intent from searchers – Cornerstone content can help bring more readers with actual intent over the searchers who are just browsing.
* Builds natural links – You are more likely to have natural links; this means that other people are linking to your content, allowing for more exposure to your brand and content.
* Establishes authority and trust – Helps you establish authority in your industry and bring in a steady stream of site visitors who are likely to be interested in the products or services you offer, whether that be sooner or later.
* Feeds your funnel – People landing on your cornerstone content have intent, as mentioned above; this means that they are more likely to move to the next step in your funnel, especially if you take the time to nurture that relationship.

Defensible Content
This may be a term that you've never heard of, but that's okay; you most likely know what it is, but not the name behind it.

Defensible content is content that is not commonly found.

It can take the form of exclusive interviews and other types of content that include an expert or well-known person in a specific field.

Here's a great example of what that can be:

Joe Rogan is a well-known podcaster and commentator for the UFC. If you were to find just anyone to talk about UFC, it wouldn't be as impactful as interviewing Joe Rogan about the last fight; this would be uncommon content, as he wouldn't be interviewed or join a discussion with just anyone.

Your content would now be defensible. You'd have opportunities to attribute it to your page and create natural links as more people are likely to want to bring their audience to something this uncommon.
Structuring your Cornerstone Content
Having the content is one thing how you structure your content is another. Without a strong structure, you can actually make or break your page's effectiveness.
Cornerstone Content Structure: How to Identify Queries
You want to ensure that when you're searching for your ideal keyword, that there's a healthy search volume related to your topic of choice.

The higher the keyword volume, the higher the interest and demand.

If many people are searching for something, there's going to be an ample opportunity for you to capture that traffic and create a great first impression of your br...