Acquiring new leads is no easy task, so we've put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness.

What's New?
This week we've got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel! Check out the links below.

Google Core Web Vitals Update and Its Impact on Websites - Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021.

Facebook ad revenue surges 46% as marketer demand lifts prices - Facebook's advertising sales rose 46% from a year earlier to $25.44 billion in the first quarter as marketers ramped up their spending on social media.

Local Businesses Using Playful Signage Competition to Market During Lockdown - These signs are part of Listowel's sign war.
What's Working?
A Lead Magnet is a valuable piece of content that businesses share with prospective customers in exchange for their email address or other forms of contact information.

If you are looking to acquire customers online successfully, then you need a leads list.

To effectively build a leads list, you need a strong lead magnet that baits your customers into providing their contact information.

Your leads lists can then be used for lead generation and marketing campaigns.

Let's break down what we'll be talking about:

Let's get to it.
Why Use Lead Magnets
Lead magnets deliver high-quality content that provides real value to prospective customers to help build their brand awareness, trust, and credibility.

They open a two-way conversation and help develop a relationship between the prospective customer and your business.

Lead magnets are at the top of the funnel as they target those who are not yet in the consideration stage.

By providing valuable content, you can turn these people into leads and further nurture them into conversions.

The above graphic is an example of the sales path and where a lead magnet can fit into the funnel.

Some lead magnets can be used for the bottom of the funnel, like case studies, free trials, and webinars, but generally, lead magnets are used for top-of-funnel lead acquisition and brand awareness.

And that's a pretty good segway for jumping into those 10 lead magnet examples! Let's go!
1. Checklists
For the first of our lead magnet examples, we have checklists! People love lists. It can't just be me. So, create an easy-to-follow checklist.

Checklists are pieces of expert information that you convey to your audience.

They usually highlight a list of tasks your audience can complete reaching their intended goal.

You need to know what goal your audience wants to achieve before you can create a checklist.