This week we're diving into How to Create Social Videos and Memes That Will Delight Your Audience.

Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game!

What's New?
This week we have fickle Gen Z, referrals from friends, and more Facebook updates! Check out the links below for more:

Brands could lose fickle Gen Zers over poor digital experiences - Brands are vulnerable to losing younger consumers who are less tolerant of poor digital shopping experiences and will quickly move on from brands.

Why referrals from friends are still key in the digital world - According to Nielsen, 92 percent of people around the world say they trust recommendations from friends and family more than other forms of advertising.

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options - Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed.
What's Working?
Have you noticed that social media has taken over the internet, and is now the current state of the internet?

Social moves fast, really fast. New networks like TikTok are growing exponentially, while established networks like Instagram are pivoting to adapt to these rapid changes.

Add to that video is taking over all of these platforms. But it's not traditional video, it's all about social video.

These videos are short, high energy, informative, entertaining, and they're a powerful format that can gain your audience's attention.

Pair that with the power of Memes, and we've got a winning combination for your content strategy; after all 72% of customers would rather learn about a product or service through video.

Some topics we'll be covering include:

Why Use Videos and Memes on Social?
Social media video is a powerful way to engage your followers. Video performs better than all other types of content on social media, and you can make your own unique video content with little to no budget!

Each platform has very different audiences, video formats & styles that will make your videos effective, so keep in mind that one video will not work for all platforms. You'll want to tailor your content for each specific channel.

Check out these stats to see just how powerful social video can be.

Benefits of Using Videos and Memes on Social
Using social videos and memes is a great way to connect with customers on the platforms they're using. They're engaging and entertaining and perfect for digesting content in quick, snackable bits.

They also encourage shares and improve awareness, while also acting as a conversation starter.

For example, check out this 1 minute video made by Lucidcharts! It's a h*ckin good explanation of all the puppers, doggos, and woofers that are popular in memes. Worth it: