Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


Creative Ideas to Build Your Brand on Instagram and Tiktok

February 16, 2021

This week we're looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged.

It's getting to the point where the limitations are just your imagination.

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What's Working?
Your brand identity is the public face of your company.

Quality and consistency are vital for developing trust and familiarity. This is why it’s crucial that your brand remains consistent across all platforms.

There are lots of creative ways to achieve this using the many tools available on social channels.

Let's break down what we'll be looking at:

* How to Build your Brand in 2021
* Creating a Mood Board
* Building your Instagram Brand
* Creative Ideas for TikTok
* Creative Ideas for Instagram
* Influencer Collaboration

Before we dig in, take a look at this chart of the most popular apps downloaded in January 2020. We thought it was important to share because there's a common misconception about social media, and Tiktok in particular - that it's just for kids and not the right place for business.

This chart clearly shows that Tiktok is more than a silly dancing fad. It's a legitiment and incredibly populated channel.

The bottom line here is, if you're ignoring Tiktok, you're ignoring a ginormous audience (hmm, I've never actually tried to spell that word. Looks weird, even for a fake word).
How to Build Your Brand in 2021
Things have changed. Building a brand in 2021 requires an understanding of the needs and moods of the community. It's about collaboration more than ever.

 

You can't rely on the same old ideas to build your brand from days past.

So, where do we start? With a list, of course.

* Create a mood board.
* Discover the purpose of your brand.
* Research your audience and competition.
* Create a buyer persona.
* Create a logo to give your brand’s personality a face and aesthetic.
* Know the things to avoid.

Create a Mood Board
Mood boards serve many purposes, starting with organizing your brand’s inspiration.

They're a valuable resource to help keep the style and aesthetic of your brand consistent with your goals and expectations, and an excellent way to refine your brand’s style before diving into the actual design process.

You DON’T have to be a designer.

It's about exploring elements that represent your ideals and goals, and bringing those elements together to create an aesthetic that will make your brand attractive and recognizable.

Here is an example for Tiktok:

And here is an example for Instagram:

The designs for each are different, but they share a similar theme and are immediately recognizable as the Honeypot Marketing brand.
Discover the Purpose of your Brand
Every brand jumps into the market with a great purpose. It’s that purpose that fuels them to reach their goals.

If you're trying to define your brand's purpose, ask yourself these questions:

* Why does your brand exist?