Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Test and Optimize Facebook Campaigns for eLearning and eCommerce

February 01, 2021

This week we're discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce.

Check out the video or podcast above.  Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.
What's New?
This week we have some new features rolling out on YouTube and TikTok. Check out the links below to learn more!

YouTube is Testing Clips on Live Streams and VODs - YouTube is introducing clipping — the ability to make short clips of live streams or videos — starting today with a small group of creators. Those clips can be anywhere between five and 60 seconds in length and will have a new URL associated with them.

Digital Learning Tools Arrive on TikTok - To further learning on TikTok and bring more value to the app experience, TikTok is partnering with Quizlet, the popular online study platform, to provide another way for creators and learners to explore topics and ideas they're interested in and want to learn more about.
What's Working?
Facebook has become a juggernaut over the years; now one of the world’s largest social platforms with 2.7 billion monthly active users, which has made advertising on the platform incredibly lucrative and successful.

However, trying to navigate Facebook for Business is complicated and the number of options available is frankly staggering. Jumping in for the first time can be intimidating, to put it nicely.

With eCommerce and eLearning booming now that so many businesses have had to pivot into the digital space to remain open, it's the perfect time to dig into this complex world and break down how to test and optimize Facebook campaigns.

We will be covering:

* Why Advertise on Facebook & Instagram?
* Why Consider eLearning and eCommerce?
* See, Think, Do, Care.
* Personas and Journey Mapping.
* Facebook Targeting.
* How to Develop a Strategy.
* Facebook Ad Optimizations.
* How to create custom audiences.
* eCommerce.
* Facebook Shops.

Why Advertise on Facebook & Instagram?
Traditional advertising typically comes with an astronomical price tag, making it a difficult, or impossible option for small businesses with limited advertising budgets.

Facebook advertising is much more affordable, with options like boosting posts for as little as $20, and a robust suite of tools for analytics and building custom targeted audiences.

These tools are invaluable when learning how to test and optimize Facebook campaigns, and offer volumes of data that you would not have access to through traditional advertising methods, such as print, TV, radio, or magazine ads.

As you can see from the above graph, advertising on Facebook has become an incredibly lucrative business, and with so many businesses transitioning into the digital space, it's a great opportunity to develop cost-effective campaigns, and potentially reach millions of users.

So, why advertise on Facebook and Instagram?

* Running small campaigns is very cost-effective.
* Robust set of tools and analytics.
* Facebook Advertising is highly successful.