Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Create Content That Resonates With Your Audience: 2021 Edition

January 11, 2021

It's a new year, and with it comes new challenges and opportunities. This week, we're discussing how to create content that resonates with your audience.
Goodbye 2020, we won't miss you. Hello 2021! Please be good to us.

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What's New?
Analysts say Apple's upcoming iPhone privacy feature exposes Facebook and Snap to the most risk than their peers. Check out the links below for more info:

Report Suggests Facebook and Snapchat Will Be Most Impacted by Apple's IDFA Changes. Last month, Facebook launched a wide-scale attack against Apple's coming IDFA changes, which will provide app users with more explicit information about data tracking by each app and enable them to opt-out of such if they choose. Now, a new report has suggested there may be a good reason for Facebook's opposition.

Apple's Upcoming iPhone Privacy Feature Exposes Facebook and Snap to Most Risk Compared With Their Peers, Analysts Say - As the industry prepares for Apple's change to settings on users' iPhones in the name of privacy, MKM Partners analysts said Tuesday some online ad companies such as Facebook and Snap will be more exposed to the impacts on mobile advertising than their peers.

Google Local Panel Health & Safety Pop Up Overlay - Back in October 2020, businesses could add health and safety information to their Google My Business profile. Shortly later, Google began testing displaying them in the local panel for those businesses. The desktop interface has changed a bit that it can overlay the information in a pop-up dialog menu.

The Rise of #MarketingTwitter - A great place to collaborate, network, and gain new insights into the world of marketing from peers worldwide! Check it out!
What's Working?
The world of SEO is a tricky beast.

It's not enough to create some fantastic content and throw it out there.

If you want to create content that resonates and ranks in the SERPs, you need to research the type of content your audience is searching for, which can be done in various ways.

We'll be taking a look at three core elements of how to create content that resonates with your audience:

* Tools We Use
* Keyword Research
* How to Repurpose and Update Old Content

70.6% of all website traffic comes from search engines.

Image Source: https://backlinko.com/hub/seo/what-is-seo

To tap into this traffic, you need to know what keywords are being searched.

Once you have a list of keywords and phrases people are searching for, you can use that information to develop content that answers the questions people ask. Think of it as fine-tuning your content to support FAQs from your audience.
Keyword Research
Before you start drafting content, you'll want to do some research to determine your audience's words in their searches; and which on...