Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays

November 23, 2020

With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays.

Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird.

Let's put together campaigns that last longer than BFCM.

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What’s New in Digital Marketing?
We’ve got some juicy news from the world of digital marketing this week. Check out the articles below.

Facebook Updates Report Moderation Systems to Ensure Worst-Case Content is Dealt With First – After a summer of Facebook facing backlash due to their ineffective reporting policy, they have updated its content moderation queue system, which should lead to significant improvements in addressing the worst-case reports and slowing the spread of harmful content.

LinkedIn Top Voices 2020: Design – LinkedIn News is debuting their 6th annual Top Voices list, a collection of hundreds of experts driving today’s professional conversation. As COVID-19 continues to upend our lives, these members are using their voices to help us parse today’s changing world of work, navigate our industries, and find balance through it all.

Twitter Launches Disappearing’ fleets’ Worldwide – Twitter Inc said on Tuesday it was globally launching tweets that disappear after 24 hours, similar to the stories feature that is popular on Snapchat and Facebook’s photo-sharing app Instagram.

New Study Outlines Key Considerations for TikTok Promotions and Ad Campaigns – If you’re considering TikTok within your 2021 planning, this new analysis report may help. To help businesses tap into the platform and understand what works best to maximize their results, VidMob recently analyzed over 1,400 TikTok video ads.

SEO Testing Case Studies – Split-Testing lessons from SearchPilot. A fantastic resource for anyone looking to expand their knowledge of the SEO world.
What’s Working?
We want to focus on 3 main campaign ideas that can be used for your Black Friday marketing and beyond:

* Bundle Offers
* Lead Generation Contests
* Lead Magnets

These campaign ideas are perfect for Black Friday and the holidays, but they can also perform well all year round.

BFCM may be the biggest retail event of the year, but there’s no reason why you can use these ideas at any time.

Let’s get into it.
1 Bundle Offers
Creating mixed product bundles is an excellent option for your Black Friday marketing strategy and can also boost sales.

Pairing a popular high ticket item with a complimentary add-on can not only make the high ticket item more appealing, with a higher perceived value. Still, it can help sell less popular items that people may not have considered otherwise.

For example, let’s use a bundle offer to buy a jacket and get a scarf 50% off. The jackets are $200, and the scarves are $30; this can make purchasing the jacket much more appealing to shoppers, and you’re only giving a $15 discount off a $230 purchase — that’s 6.5% off the whole order.