Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies.

Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential.

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What's New?
We've got a few new tools and features rolling out this week in the world of digital marketing, and the TikTok drama looks like it's cooling down. Check out the links for more goodness.

LinkedIn Releases New Guides for Marketers - LinkedIn has published three new guides designed to provide specific guidance on how brands can maximize their marketing efforts on the platform.

Search Console Explorer Tool - This dashboard offers different ways to explore (and extract) your Google Search Console data, and Google Data Studio's Interactions brings this to life.

Kevin Indig & Phil Nottingham on Long-Form Video - Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more.

Instagram redesign puts Reels and Shop tabs on the home screen - Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar.

Facebook's Snapchat-like Vanish Mode Feature Arrives On Messenger And Instagram - Facebook introduces vanish mode on Messenger, which lets you send messages that disappear automatically.

TikTok Gets Reprieve As U.S. Puts App's Shutdown on Hold - The U.S. Department of Commerce said in a filing late Thursday that it would comply with a preliminary injunction that threw a wrench in the Trump administration's plans to shut down TikTok.

Spotify Grows Podcasting Ambitions With Audio Ad Company Acquisition - Spotify this week agreed to buy podcast advertising and publishing company Megaphone. The deal values Megaphone at $235 million.
What's Working?
Social media can be a daunting and confusing beast that is constantly changing and evolving. How do you keep up? Evolve with it, friends.