Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget

November 09, 2020

Let's take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content.

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What's New?
There's always something new in the world of digital marketing. This week we have some interesting reads you can check out below.

Social Shorts: TikTok Teams With Shopify, Commerce Ads Dominate Facebook, LinkedIn Users Top 722 Million - An excellent resource for the social media marketing week in review: A round-up of news and announcements you may have missed.

Facebook Launches New Shopping Audiences, Instagram Product Tag Ads, Tests Shop Discounts - Facebook feels like it changes daily. This week Facebook continues to expand Shopping capabilities and features across its platforms.

Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs - The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit. Campaign Trail is their analysis of some of the best and worst new creative efforts from the marketing world.

Heineken merges creative, data, and brand experiences in agency model shakeup - Heineken is changing up its agency relationships, expanding deals with Publicis Groupe to take on creative work in a new business unit called Le Pub, integrating creative, data and brand experiences for the beer brand.
How to Set up Facebook and Instagram Ads Manager
If you don't have one set up already, the first thing you want to do is create an account with Facebook Ads Manager.

Facebook's Ad Manager is a dashboard that provides users with an overview of all their Facebook and Instagram campaigns.

The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results. Key numbers like reach, frequency, and cost are readily available, making reporting on performance very manageable.

You can't run ads through personal profiles, so, to use the Ads Manager to create Facebook campaigns, you'll need a Facebook Business Page (learn how to set one up here).

To get the Facebook Ads Manager set up, follow these steps:

* Go to https://www.facebook.com/business/tools/ads-manager.
* Click the button that says, "Go to Ads Manager."
* Confirm your information on the ad account setup page.
* Set up your payment method.
* Save changes.

Once it's all set up, the Ads Manager becomes the control center for your Facebook ads.