This week we're taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success.

If you don't have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great place to start.

How to Set Up Google My Business

Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms' choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.
What's New?
With the end of the year coming in quick, many platforms are rolling out new features and changes to accommodate the changing times. Check out the links below for the most up-to-date news in digital marketing.

Facebook launches New Shopping Audiences, Instagram Product Tag Ads, Tests Shops Discounts - Facebook continues to expand Shopping capabilities and features across its platforms.

Meet Google Analytics 4: Google's Vision for the Future of Analytics - The new Analytics adds AI-powered insights, tracks users across devices, and provides more granular data controls.

Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years - In looking back, we can see where the biggest trends in search (and beyond) are heading.

Apple Developing Search Engine To Take On Google - Google's dominance of the search engine landscape could be under threat with reports that Apple is ramping up its search engine.

Brands have some new tricks up their sleeves this Halloween - The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

Microsoft Launches Clarity Analytics Product - the new free web analytics product, including sessions, device breakdown, and bounce rate, Clarity has some exciting features not found in Google Analytics, including heatmaps, rage clicks, session recordings, and javascript error reporting.
What's Working?
It's been a year of changes - so many changes. Some of these changes have been not so great, but some have been amazing, like the surge in support for small local businesses!
It's been incredible to see so many communities come together to support each other and help those in need during these challenging times.

That's why now is an excellent time for optimizing Google My Business to help your business rank better in local searches since it offers the greatest impact on brands seeking local exposure.
Google My Business is a free listing for your business.