This week we're taking a look at how to convert traffic into sales this holiday season.

With so many of us opting to shop online this year, it's shaping up to be a different type of shopping season, and we're here to help you prepare for it.

Check out the video or podcast above where Dan and the Bees have some great tips for eCommerce, attracting new customers, and increasing online sales that will help you end the year strong.

Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.
What's New?
There's always something new happening. This week we've got a few articles for you to check out from the world of social media and digital marketing!

* Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10 - In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers.
* Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting - Microsoft is rolling out more access to three of its audiences targeting options. Check the link for the rundown of what’s new.
* What Marketers Need to Know About the Google Analytics Privacy Reboot - Google Analytics received an overhaul earlier this week. It will use machine learning to help marketers better understand the gaps in audience insights prompted by the ongoing depreciation of third-party cookies and mobile identifiers.

Set the Stage to Convert Traffic Into Sales
85% of consumers research a product before purchase. Now's your chance to introduce them to your brand. So ramp up your Google My Business page or About Us page. Make it easy for consumers to find you by adding your phone number, address, and trusted affiliations.

You can check out our handy guide on getting GMB set up here: How to Set Up Google My Business

When someone is searching online, they will pick the listing the seems to fit their needs best at a glance. Keep that in mind. The more content your listing has, the more appealing and reputable it will appear to searchers.

For example, when you're doing a search, and you have a list of companies to choose from, which one will you choose if one has pictures, contact information,  , and one is just the company name with little to no information added?
Organize Your Site By Product Type, Not Brand
Don't rely on users to find your products by brand name alone; by organizing your site by product, you will make it easier for users to find your offerings.

If you're researching a product, you're not likely searching by brand, but by category, so that you can see a selection of brands in the same category and choose which one appeals to you most.

Organizing your site by the brand will make it much more difficult to rank in organic searches, and make it more challenging for customers to find what they're looking for. You want to make it as easy as possible for your customers to find what they want.
Highlight Promotions
Make sure you highlight promotions on every page of your site. That way, no matter how a consumer finds you, they will be aware of the great discounts or promotions you offer.