We're talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified?

How will you prepare for the 2020 Black Friday bomb drop?

Check out the video or podcast above where Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what it takes to stand out for what's shaping up to be a record year in online shopping.

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What's New?
Usually, we'd be looking for shoulder pads and preparing for the madness that is Black Friday, but this year is shaping up to be very different.

With strict limits on how many people can enter a store and the general fear of infection from large crowds, we'll likely see a massive surge in online shopping and less crazy people buying $300 tents to camp outside stores so they can save $50 on a flat-screen TV.

Who knows, though. It's 2020, and predicting anything is questionable at this point.

That doesn't mean we can't prepare and get ready for the rush, so if you're planning to brave the stores, or open your own, you might want to look into a Hazmat suit and some good padding.

Let's dig into some more realistic options for Black Friday campaign ideas for the rest of us.
Craft a Black Friday Offer No One Can Refuse
What typically catches your attention on Black Friday weekends? Most of us know what we're looking for, and we look for the best deals we can find.

When you're crafting your Black Friday campaign, think about what your most popular items are. Maybe put a crazy deal on one trendy item or a bundle offer if they buy certain products together.

This is where you want to get creative and think about the top reasons people love your brand, and then promote that goodness with a sale no one can refuse.

Here are some more Black Friday sales ideas for you:

* Hourly or Daily Flash Sales
* Offer to Donate a Percentage of Sales to Charity
* Give Rewards for a Minimum Spend
* Offer Product Bundles or a Mystery Box
* Can’t Offer Cash Discounts? Offer Free Shipping
* Offer Gift Cards or VIP Discounts
* Set Up Referral Rewards

You could also create a Promotional Content Calendar to send customers to get them excited about the event. Creating a Gift Guide is another great idea and incredibly popular every year. Countdowns and FOMO (fear of missing out) also work great when crafting your Black Friday campaign.
Double-Down Your Black Friday Promotions on Your Social and eCommerce Channels
We've been cooped up all summer, with very little reason to celebrate, and not many options for getting out, so it's safe to assume this year will be busier than ever.

We won't be spending much time standing in line, but that frees up a lot more time to research deals online. I'll admit it. I've started looking already, and it's only frickin' October.

Given that in-store events won't limit the Black Friday weekend, it's a good idea to prepare for a longer season this year, as people will be spending the majority of their time shopping online. Hence, it's not a bad idea to extend your sales to start earlier and end later.

Increasing ad spend on your top sales channels online is a great idea and will help boost your promotions and get them in front of your customers when they're looking for deals.

Want to advertise on Facebook? Consider increasing your ad spend a few days before Black Friday. This will give the ad enough time to optimize for conversions and allow you to adjust and tweak a...