As we draw closer to the final months of one of the weirdest years in history, it's time to think about the best strategies for ending the year strong with great social media ideas.

So much has changed in 2020. It feels like everything has changed. The way we socialize and communicate has transformed more than anything, and this is precisely why social media is so important right now.

Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.
What's Working?
Has anything been working in 2020? I joke. We have to, right? Of course, there have been so many amazing success stories in the midst of all this uncertainty and struggle, and there are plenty of opportunities for ending the year strong with great social media ideas.
One thing that has been very consistent in 2020 is the need to be human when approaching social media strategies and communications.
Things have been moving in this direction since before the pandemic, but it's become increasingly important for brands to step up and lose the corporate speech that no one wants to hear - ever.

How do you humanize your brand? It's kind of a weird question, no? We're all humans. We're all in this together. We've all had a friendly, casual conversation with another human; that's essentially what you should be aiming for.

Stop selling products and start telling stories that relate in some way to your product. People buy your product, hopefully. That means there are stories to tell.

What do they use it for? How does it affect their life? How does it make them feel?
Social Media Storytelling and Thought Leadership
Here at Honeypot, we kind of love telling stories; we have an incredible team of very talented people who specialize in various fields, so taking a thought leadership approach and sharing knowledge is a great way to help our community and a greater global audience.

For example, these blogs are a great resource for businesses of all sizes and even other marketers. We try to pack as much useful information into them while keeping a casual, conversational tone.

We don't want to bore you to death with long technical pieces that only an engineer can understand.

If you'd like more examples of our blogs using casual, conversational tones, we're happy to share. Check out these 3 that also have even more great insights for social media marketing.

* Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce
* New Normal Marketing: Cutting Through the Noise Using Social Storytelling
* How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate

Creating Two-Way Conversations on Social
The same goes for our weekly Live at the Hive video series, which these blogs serve as a companion piece. It's a great way to share content freely with the community and help businesses struggling with their digital marketing efforts.

And, it's an opportunity for us to have some fun, engage in conversations, and even turn ourselves into awesome anime characters, because we're nerds and we love it.

Instagram stories are also a great way to expand your reach and share information with your audience.

Every week we do a Hive Hack that serves as a quick tut...