With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020.

Be sure to ask the Bees any questions you might have about what they do to stay sane under pressure and work around roadblocks.

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What's Working?
A unique brand identity is one of the most valuable things any business can develop and is ultimately the best way to stand out from the competition. If both you and your competition have a great product, the big differentiator is going to be your unique brand identity.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.
With more than half of all consumers wanting to buy from brands they know, it's easy to see why building a unique brand identity is so important.
Check out this article for some great examples of big brands that have found incredible success through brand recognition.

How to Develop a Unique (& Memorable) Brand Identity in 2020
Communicate in a Consistent Voice
Consistency is key when building a unique brand identity. You want to be immediately recognizable, no matter the format or medium. This means consistency both online and offline.

Integrate your brand into every aspect of your business. You want it to be reflected in everything about your business - everything that customers can see, read, or hear.

This can include anything from:

* Business cards
* Advertisements
* Packaging
* Logo
* Colours
* Fonts
* Tone of voice
* Messaging
* Imagery
* Decor

You want all of these elements to come together in a cohesive package that represents your brand with a unified vision and tone.

If you're constantly changing your branding, or representing yourself differently online vs offline, if your ads don't resemble your website design and your social channels, you'll only confuse your customers and lose their trust in you.

If you'd like to dig even deeper, here's a link to a blog we wrote that goes into much more detail on the steps to developing a unique brand identity.

Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.
Know What You Stand For
Ethical buying is becoming commonplace and almost expected - as it should be. Now more than ever people are demanding more of businesses. It's not enough to have a great product or some slick advertising.

People want to know what your business stands for and whether or not you support ethical and sustainable business practices.

If you haven't already, you'll want to have a sit-down and figure out what you're really passionate about and why you started your business in the first place. People who care about those same things will resonate with your brand and will want to engage with you.
You can't please everyone, so don't try.
Focus on what your unique brand identity is and share that with your audience. You'll have a much better chance of developing relationships and gaining tr...