This week we're talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the Wish Group of companies.

Also, check out our other companion blogs for more holidays tips and strategies:

Preparing Your Business Today For a Unique Holiday Season

4 Campaign Roadmaps You Can Use for your Holiday Marketing

Be sure to ask the Bees any questions you might have about what they do to stay sane under pressure and work around roadblocks.

Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms' choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.
Being a Self-Made Entrepreneur Through Bootstrapping
You might be asking, what exactly is bootstrapping? Simply put, it's when an entrepreneur starts a business and markets it with limited resources and no outside investors.

There are many advantages to this type of approach, including:

* Low cost of entry.
* You make all the decisions.
* Focus on building the business rather than seeking out funding.

Of course, it's always a good idea to look at both sides of the coin. There are still pros and cons. Some disadvantages to bootstrapping include:

* A lack of capital (limited cash flow).
* The risk of failure can be high.
* Personal stress.

We're living in an age of startups, where we see constant growth and innovation in so many verticals that it seems like opportunities are popping up everywhere.

Launching a startup is a big challenge, but we've never had so many tools and resources available to help alleviate the struggle.

If you'd like to learn more about bootstrapping and entrepreneurs' strategies, check out these great articles:

Companies That Succeeded With Bootstrapping

What I've Learned In Ten Years As A Bootstrapped Entrepreneur

Or check out Frank Cianciulli's Bootstrap Series on YouTube for tons of amazing insights from a seasoned entrepreneur.

The Pivots Businesses Adopted to Keep Their Doors Open to the Public
It's truly amazing what some businesses have achieved in the past few months. The new normal is a phrase that gets kicked around a lot lately because our lives have been disrupted on a scale that we've never experienced before.

We recently heard that nearly 60% of all restaurants in Canada will close down permanently by 2021, and we've already lost so many local long-time businesses. It's hard to imagine a world without them.

However, some businesses have been much luckier and have had the opportunity to be innovative and find ways to reinvent themselves.

Here in Waterloo Region, we've had no shortage of successful pivots that have helped shine a ligh...