If you're not sure where to take your marketing for the holidays, we're sharing 4 holiday campaign roadmaps that you can use during the coming festive months.

In our previous blog that you can find here, we talked about the importance of getting your holiday marketing campaigns started early, and it's a great companion piece to this blog if you missed it!

In this week’s episode, Dan, Producer Matt, and Sachita go over 4 holiday campaign roadmaps and show real-world examples we have used here at Honeypot. How will you be approaching your campaigns for the coming holidays?

Be sure to ask the Bees any questions you might have about what campaigns might work best for your business, and how to work around roadblocks.

Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast, on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.
What's New?
Instagram is finally rolling out their in-app shopping cart that they've been testing for over a year now. This is big news since it will allow users to browse and purchase products without leaving the Instagram app. You can read more about it here:

Instagram brings in-app shopping cart to all US businesses

Another new update comes from Google My Business that now allows you to tell customers if you're providing online services. This is great, considering how many brick and mortar retailers have had to pivot to online sales.

Customers will now be able to see if you are offering online services immediately when you come up in searches. If you don't have GMB set up, get on it - it's free! You can check out our guide on getting set up here.

What's Working?
It's a good idea to look back at previous years and analyze what worked and what didn't. You may have content that you can repurpose, and you can save time and resources by learning from the strategies that did not perform well.

When you're getting started, you also want to think about what elements will require help from other teams, like creative assets, and get those started first. If you're going to have any backend functionality changes, you'll want to get that on the roadmap, too.

Here's a snapshot of the holiday campaign roadmaps we'll be looking at:

* Use Video Ads To Promote Holiday Specials
* Build a Custom Audience
* Limited Time Offers
* Promote Targeted, Creative Free Guides (Lead Magnets)

Let's dig in.
#1 Use Video Ads To Promote Holiday Specials
Video is by far the most effective type of content you can post on social media. Compared to text and images, video generates 12x the engagement and shares.

Check out these staggering statistics on video:

* 81% of businesses use video as a marketing tool.
* Mobile video consumption rises by 100% every year.
* By 2022, online videos will make up more than 82% of all consumer internet traffic — 15x higher than it was in 2017.
* Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
* 72% of customers would rather learn about a product or service by way of video.
* Social media posts with video have 48% more views.

I could go on. There are pages of these statistics.