Two heads are better than one, they always say. OK, I'm suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that's not at all what I meant. No, we're talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand.

Perhaps this is why influencers are such a hot topic in digital marketing these days.

They have an established following that they know how to engage with, and they have their finger on the pulse of the biggest trends.

In this week's episode, Dan, Stacey, and Miguel will be diving into some of the best tactics and rules for working with influencers and other brands for collaborative marketing campaigns. Join the bees as they discuss how you can leverage the awesome power of influencers to help build your brand.

Be sure to ask the Bees any questions you might have about working with influencers, how to work around roadblocks, and how they keep their team morale at an all-time high in these difficult times!

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Happy Friday!
What's New?
The world of influencers is somewhat like the wild west of advertising. It has huge potential, and most businesses tapping into this goldmine don't really know what they're doing.

As marketers, we are throwing our crazy ideas at the walls to see what sticks, and sometimes we do get brilliance. Sometimes we get a mess of spaghetti.

Celebrity endorsements have been around for as long as there have been celebrities, but influencer marketing takes the concept to new places, with a host of possibilities that go far beyond what celebrity endorsement has done in the past.

* 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
* 49% of consumers depend on influencer recommendations.
* On average, businesses generate $5.20 for every $1 invested in influencer marketing.
* 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.

What's Working?
As fun as it might be, you don't want to start throwing your spaghetti at the wall here. Just eat it and give your brain some food energy for the next steps.

So, where do you start with influencer marketing? I really need to come up with something better than "let's start at the beginning", but not today. We really should just start at the beginning.

First of all, what are the benefits of collaborating with an influencer? Let's take a quick look at how they can help:

* Reach a bigger audience
* Build trust for your brand
* Grow your social following
* Increase site traffic
* Get more leads
* Drive sales
* Build strong relationships

The first thing you want to do before you make any decisions or reach out to someone - put on your favourite detective hat and INVESTIGATE.

There are more than 500,000 active influencers on Instagram alone - and then there's YouTube. So you have plenty of options to consider, which can be a blessing and a curse.

You don't want to get lost in the weeds trying to sift through every influencer on the interwebs.