This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times?

You've heard this endlessly, I'm sure. The same old advice. "Hey, you want good results? Create amazing content!" Oh ok. No problem. So, I just need to make amazing content. OK. How hard could that be?

Think of all the content out there. Now think of all the content that is good. Now think of all the content that is amazing. Intimidated yet?

It's all well and good to just say, "Hey, write amazing copy and you'll draw people in." But what does that even mean? How is that good advice? What is considered amazing and how do you write it?

The good news - it's not nearly as complicated and impossible as I just made it sound. If this turns out to be a boring slog of a read, please feel free to roast me.

So, what goes into that awesome sauce? Let's find out.

Check out the video or podcast above where Dan and the bees discuss some great methods for writing copy that converts, using examples from their own work, as well as articles from leading marketing gurus and platforms.

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What's New?
We haven't been inundated with social media drama this week. That's new, right?

There have been some interesting new innovations in some of the tools and platforms we use, though!

* Slack Launches Slack Connect - Slack was already an awesome internal communication tool with great security for businesses. Now they're expanding to external communication with the potential to collaborate with up to 20 different organizations at once. They're aiming to change the way we communicate by making it easier than ever.
* Google’s Rich Results Test is out of beta - We touched on this topic in our recent blog post on Zero Click Google Searches, and now Google has announced the Rich Results Test tool is officially out of beta and will replace Google's Structured Data tool.
* LinkedIn’s New Name Pronunciation Tool Can Make Your Communication More Effective and Inclusive - This is self-explanatory and awesome. Pretty great new tool, especially living in such a culturally diverse community as Waterloo Region.
* YouTube to Offer More In-Video Ads, Boosting Ad Space and Lowering Cost - Great news for businesses and marketers! Maybe not so much for viewers. Unless we get some highly creative and entertaining ads, of course!
* Introducing Instagram Reels: Instagram’s Answer to TikTok - Yep. You can record 15-second clips set to music on Instagram now.