Digital Marketing from the Trenches Live at the Hive

Digital Marketing from the Trenches Live at the Hive

Creative Digital Marketing Campaigns To Inspire Your Next Campaign

June 29, 2020

Hi everyone, we've got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we're here to share them with you.

I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don't judge me.

Check out the video or podcast above where Dan and the Bees discuss what these businesses are doing that's so cool. They take a look at what's working and even throw in some suggestions on how these awesome campaigns could possibly improve even more.

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What's New
The big news in the world of marketing this week is all about Facebook. Many major advertisers are pulling away from Facebook to protest the social networking giant’s hands-off approach to misinformation and hate speech. Unilever and Verizon are among the many boycotting Facebook advertising as part of the #StopHateforProfit campaign organized by civil rights groups.

Another interesting development this week worth mentioning is another new change coming from Google, who recently announced that they will now auto-delete your location history after 18 months. Previously, auto-delete had to be activated by the user. That will no longer be the case going forward. If users are confident that their data will automatically disappear they may be more inclined to opt-in to Location History, and that, of course, will directly benefit Google and its advertisers.
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Now, let's jump into that list of 5 creative marketing campaigns with an introduction to these awesome local businesses, and then we'll take a deep dive into each one and see what out-of-the-box thinking they've come up with.
All Thing Tea
Susan Parks and George Broughton founded All Thing Tea in 2006, driven by their passion for quality tea. With over 250 top quality loose leaf teas, as well as 40+ premium spices from around the world, take-out tea and exclusive tea-infused baked goods (including local tea-infused jellies), and a huge selection of medicinal herbs, they have established themselves as the premium place to get tea in the Waterloo Region.

Four All Ice Cream
Ajoa Mintah, Founder and Chief Ice Cream Maker, created Four All with the dream of making handcrafted ice cream using all-natural, locally-sourced ingredients to provide "Ice Cream For the People." Four All Ice Cream is made with the best natural ingredients that are locally sourced. Everyone can experience a sweet treat, no matter one's dietary choices or restrictions. Through their partnerships with local farmers, producers & other small-batch manufacturers, they've created fresh and seasonal flavours that support local and showcase the best of Kitchener-Waterloo region.

Zero Waste Bulk
The owners were on their own zero-waste journey, and once they understood how inconvenient it was to shop zero-waste, they decided there was a need for a one-stop zero-waste grocery store. They opened the first zero-waste bulk store in Waterloo Region, offering package-free bulk foods from locally made vendors and sustainable alternatives to everyday items.