Let's take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships.

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There's no one-size-fits-all answer for how to find success in B2B marketing. However, one thing that always matters is the customer experience - which has been largely ignored in the B2B space compared to B2C marketing.

Today's consumers have more control over how they interact with your brand. There are more touchpoints, more complexities, and so many more options than ever before.

We consume information differently; we're plugged in, busier, and have high expectations - and we don't want to be sold to before we're ready to buy.

That's why the customer journey is so crucial to understanding how to build your marketing strategy around the customer experience.
What's New?
2020 has started with a weird bang. Businesses have been left wondering how to move forward, and amidst all these sudden changes come new trends and tactics to align with the culture of the times.

Our busy bees have been scouring the internet for the buzz on B2B customer journeys in 2020. We've found some gems to share with you:

* How to Own the B2B Customer Journey in 2020 - A good read from VentureHarbour with insights on lead generation, lead nurturing, and B2B customer retention in 2020.
* How to Adapt B2B Digital Marketing to the Buyer Journey in 2020 - An interesting article with some eye-opening statistics on understanding the B2B customer journey. Learn how to apply that knowledge to your digital marketing campaigns for success in any economic climate.
* Perfecting your B2B CX strategy in 2020 - 57% of B2B marketers listed ‘understanding the target audience’ as their most pressing challenge. This article offers 3 ways B2B marketers can build better customer experiences in 2020.
* The B2B Customer Journey; High-Ticket Lead Generation Strategy in 2020 - Settle into a comfy chair for this one - it's an extensive overview of the B2B customer journey in 2020. Covered in 6 stages - from finding leads to building trust, to closing the sale.

What's Working?
Compared to B2C, the B2B customer experience tends to fall to the wayside. Perhaps this is because marketers are trying to market to a brand, rather than an actual human being. This leaves their efforts ignored or passed over by the people behind the brand they're trying to reach.

Things are changing in 2020, as the customer experience rises to the forefront of B2B marketing campaigns. Competition is fierce and reaching your target audience requires humanizing strategies to build lasting relationships.