The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics.
This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel.
And we’re super eager and buzzing about our amazing guest this week, and can’t wait to share what she has been doing with her business online, so let’s just dive right in.
Interview With Sofia Lustgarten Biaggini – Quinta Quinoa
We’re excited to welcome Sofia Lustgarten Biaggini, the Business Development Manager of Quinta Quinoa. We’re talking about how they brought their business idea online, and how they have been navigating the new normal and what that looks like for their business.

First off, what is Quinta Quinoa all about? Here’s the scoop, straight from the source:
Quinta Quinoa is part of Quinta Local Superfoods Inc. in Ontario, specializing in growing gluten-free crops. Quinta Quinoa honours the ancient Inca history of quinoa and represents a major step forward in the local research and development of this SuperFood crop in North America. Quinta Quinoa varieties are grown using best practices by Canadian farmers focusing on local quinoa of the highest quality and purity, grown right here in Ontario.
Watch or listen as we discuss how the sudden changes in the market impacted the business, and how being digitally prepared with Shopify and Amazon already set up was an incredible benefit that has helped them see huge gains in recent months. We talk about their experience with eCommerce and the tactics used to support online shopping, what challenges they’ve faced, and what advice they have for other local businesses who are curious about taking their business online.
Check out the video at the top of the page, or subscribe to the podcast and take it on the go to get the full details of the interview.
Headless Commerce and Social Selling
What is headless commerce, you might be asking? It’s not as scary as it sounds, we promise. Quite the opposite, in fact. Simply put, it’s awesome.
In more technical terms, it’s the separation of the customer-facing front end-user experience of a platform from the back end processes that manage all commerce functionality – so that the front end can be customized or personalized without affecting the back end processes.
Traditionally, the front and back ends are tied together in an all-in-one system that was limited and difficult to change or customize. With headless commerce and the ability to separate, you can choose the best options for each system and then connect them together.

It’s a strategy many retailers are using to accomplish a content-led online store. With the rising popularity of eCommerce and the fierce competition of customer acquisition online, headless commerce is a way of enhancing the digital experience by blending content and commerce. When half of mobile shoppers spend less than 3 minutes on an ecommerce site, you need to have something with the flexibility to be creative if you want to catch consumers’ attention.
So, why Headless, and why now? Headless commerce opens up a world of possibilities for brands that are looking for content-led strategies, and there are really no limitations to the customizations in the digital eCommerce space. Recent times have been an example of what happens when you don’t have the ability to adapt quickly to change. If the preferences of your customer base change overnight, only a headless commerce platform is flexible enough to change with them.
Headless Commerce vs. Traditional Ecommerce
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Here are a few great articles that go more in-depth on headless commerce and its benefits: