Digital Marketing from the Trenches Live at the Hive

Digital Marketing from the Trenches Live at the Hive


Adapting Digital Marketing to a Post Coronavirus World for Business

May 19, 2020

As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses.
How are businesses making the move to adapt to the new normal? What promotional/social calendars could help small businesses?
Getting back to the new normal involves more than just switching on the lights and providing masks. How can small businesses do this successfully?
We get it. We know you have lots of questions, and we’re here to help you answer them! So let’s dive in.
Plan For The Rush.
We’re all a little anxious to get back to normal, but how do we adapt and make the required changes, so we get back to business safely?
1. Three changes businesses will need to adapt to post-coronavirus.

2. Three steps to prepare for the post-COVID-19 business world.

3. COVID-19: Reopening for Business in a Post-Coronavirus World.

4. Planning for the Post-COVID Retail World.

5. COVID-19 business continuity plan: Five ways to reshape.
 
What’s New?
With all the changes happening, businesses are busy coming up with new and creative ways to help all of us navigate through this new frontier.
We’ve rounded up some of the top stories of new products, services, and business models being developed and inspired by the changes we’re all facing.
With all the changes happening, businesses are busy coming up with new practices and new innovative products to help navigate through this new frontier, as we all look forward to the re-opening of our communities and businesses.
Let’s take a look at some new innovations hitting the market:
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
A great article on changes in the e-commerce world, with POS technology and new Omnichannel tools for SMB’s, as businesses shift toward deeper integration between online and offline operations.
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How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward
This article introduces a 3 phase plan to guide businesses to the new normal, answering some hard hitting questions, such as: How have some of the top brands across the world coped up with this crisis so far to stay relevant yet sensitive to their consumers? And, more importantly, has it worked? What should be the brand narrative going forward?


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