In this episode I talk about a website redesign pitfall that we commonly see clients get stuck in, that we have coined "Keeping Up WIth The Joneses Syndrome." We see it dozens of times a year and even the best intentioned business owner can get sucked into this trap. I discuss how to avoid this trap by understanding your target audience and making sure that you are developing your website for your end user and cutting out the noise of competition.Support the show (https://sharptackmedia.com)