Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation

Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation


MBS450 - Crossing The Chasm with Geoffrey A. Moore

September 17, 2022

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early