Hey guys, welcome to part 6 of the women of steel series powered by the Matt Brown Show. Today, we’re diving into high performance culture. The truth is, company culture is not just about providing perks like ping pong tables and team happy hours. Sure, these can help develop and maintain it, these kinds of activities don’t really represent high performance company culture as a whole. In the case of my next guest, Dani Dixon, my old colleague in advertising, and now head of marketing at one of South Africa’s biggest investment banks, she has proven that even a bank needs to put creativity at the centre of a high performance culture, not just to disrupt the market but to deliver growth. We also explore the role of women in a high performance culture and listen closely for insights into the culture of the all blacks rugby team.