Learning. Learning is more than filling your mind with random facts about the world, true learning is going through the process of wanting to be better, to think deeper and apply your life lessons to achieve more and write your own legacy. Today I’m joined by one of the greatest strategic minds of our time, Christopher Lochhead, an entrepreneur, serial CMO, Business Podcaster and Author of the books “Play Bigger” and “Niche Down.” When he’s not surfing, skiing or mountain biking he’s changing the lens on the way we see business. Join us for an exciting and hilarious episode as we deconstruct the world of innovation, marketing, category design, why the Kardashians are the worst thing to happen to the human race and how to think differently to separate yourself from the rest of the pack to dominate your narrative. So without further ado, enter Christopher Lochhead.