Pride. You know no entrepreneur is an island. We all need help on our respective journeys, but all too often pride seemingly gets in the way and we don’t step up to the plate and ask for help when we need it. To help bring the value of what can transpire when we do ask for help, I reached out to Craig Collins, the CEO of Cradle Technologies, a startup who has recently been selected by the Grindstone and Knife Capital Accelerator as one of the top 12 tech startups on the African continent and Howard Mann, the President of Business Brickyard in New York – for context Craig has achieved product market fit for his warehouse management system and is looking to scale his enterprise in the United States. Howard is a player coach who specialises in helping entrepreneurs generate more sales and grow their businesses. You’re about to hear a live three-way coaching session between Howard, Craig and myself designed to help Craig scale his business in the states next year. I’d like to leave you with this. Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.