COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is increasingly on business to step up to the plate.

The job of the communications sector is going to come under increasing scrutiny over the next 12 months, with organisations regularly fighting accusations of greenwashing for under-researched environmental claims. And with strong ESG principles generating greater returns for investors, the pressure really is starting to ramp up.

The special guest in this episode of the Digital Download podcast is Pete Martin, director of content marketing agency, Always Be Content. We discuss COP26 and the demands on and responsibilities of business leaders as a result, and look at how communicators can tackle the sustainability issue and avoid being accused of greenwashing.

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