Content marketing has become associated with inbound marketing and sales funnels, with communicators in danger of being swamped by advertisers when it comes to the use of creative content. But there is an alternative school of thought which says that public relations is the ideal home for content marketing.

In this episode of the Digital Download Podcast, I talk to communications strategist Trevor Young about the strategic use of content marketing for PR and communications purposes, and how it can deepen the connection your brand has with customers and grown your influence.

Here's what is discussed in this episode:

How content marketing for PR differs from inbound marketing
Whether the communications industry misunderstands content marketing
How different disciplines look at content marketing in different ways
How content can help build reputation, trust and influence
How PR and inbound marketing measure the same activity differently
Whether sales funnels are still relevant
Why other people's opinions matter more than corporate content
How content marketing for PR can help a brand to differentiate itself
What the four types of content for public relations are
How you can make company news interesting
Whether companies are nervous about publishing combative content
Where the future of the public relations industry lies
Why ongoing content marketing is the base level for great creative campaigns

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