Digital Caveman 005: OFyt’s Kelly Putter on finding 'human truth' in your brand's campaign

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“In order to stop someone in their tracks, you’ve got to speak to them like a human.”

So maintains OFyt Creative Director Kelly Putter, providing a fresh perspective on the fast-moving digital marketing industry.

Unlike many in the field, Putter isn’t distracted by the digital medium, but accommodates it into a model that gets to the heart of fundamental human truths.

How can rudimental technology like USSD provide insight into everyday life?
How do we avoid homogenising ‘consumer’?
Why are we chasing ‘likes’ and what does that even mean?

Listen up! Digital Caveman unpacks all this and more!
http://traffic.libsyn.com/thread/CAVEMAN_EP_5_-_151207_-_SF_-_v1.0.6.mp3
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